NovaReach, an influencer marketing agency, manages a roster of 200 digital creators, split into two tiers based on audience reach: Emerging and Established. Every creator is scored on a Follower-Engagement Index (FEI), calibrated from 0 to 100. The overall average FEI across all 200 creators is 65. The average FEI of the Emerging creators is 50, while the average FEI of the Established creators is 80.
Separately, the agency also tracks a Brand-Fit Index (BFI), also calibrated from 0 to 100, for every creator, based on how well each creator's content matches partner brands. Among the 200 creators, 80 are enrolled in NovaReach's premium partnership programme; these 80 creators have an average BFI of 70. The remaining 120 creators, who are not enrolled in the premium programme, have an average BFI of 55.
NovaReach is now planning to onboard a fresh batch of 50 new Emerging creators into the roster, who are expected to have an average FEI of 35 once they complete their orientation and begin producing content for partner brands.