Companies & Brands Quiz — 7 Free Questions

Question 1

Which name did a social-media company adopt for its corporate parent in 2021, keeping the old name for its main app but signalling a costly strategic bet on building immersive three-dimensional virtual worlds?

Question 2

Which company was founded in 2008 after two San Francisco flatmates, short of rent, put air mattresses on their living-room floor and charged design-conference visitors to sleep there with breakfast included?

Question 3

Which company, spun off from a soft-drinks group in 1997, operates the fried-chicken chain with the colonel, the pizza chain with the red roof, and the Mexican-style fast-food chain, across more than fifty thousand outlets?

Question 4

Which company launched in 1994 selling only books by mail order, under the tagline Earth's biggest bookstore, and grew into the largest online retailer in the West and, through its cloud-computing division, the biggest provider of rented server capacity in the world?

Question 5

Which American company was founded in 1902 by five businessmen in Minnesota to mine a mineral for grinding wheels, only to find the deposit was almost worthless, forcing a pivot to making sandpaper instead?

Question 6

Which is the largest bank in India by assets, deposits and branches, majority-owned by the government, with roots going back to the Bank of Calcutta founded in 1806 and to a colonial-era institution called the Imperial Bank?

Question 7

Which carmaker, run from Austin, Texas, is worth more on the stock market than any other car company in the world, despite building a small fraction of the vehicles that the largest Japanese and German groups do?

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About Companies & Brands

This quiz is about companies and brands: what the big firms own and make, where they came from, the brand families that sit under a single parent, the slogans and mascots everyone knows, and the landmark mergers and renamings. One hundred questions, each describing a company, a brand, a parent group, a founding story or a deal, and asking you to name it from four choices of the same kind, then explaining it. It is a test of knowledge, not of recognising a logo.

The first pack is the giants and the superlatives: the most valuable listed companies, the biggest carmaker, the biggest retailer, the biggest brewer, the biggest asset manager. The second pack is the consumer-goods parents, the handful of firms behind the supermarket shelf, from Unilever and Procter and Gamble to Nestle, Mars, Diageo and L'Oreal, identified by the brands they own. The third pack is founding stories and name origins, how Nike, Lego, IKEA, Google, Starbucks, Rolex and Sony got started and got their names. The fourth pack is slogans, mascots and corporate history: Just Do It, A Diamond Is Forever, the Michelin Man, Tony the Tiger, and renamings such as Facebook to Meta and Google to Alphabet. The fifth pack turns to India: the Tata and Birla and Mahindra and Adani groups, TCS and Infosys and Wipro, Reliance Jio, Amul, ITC, Maruti Suzuki, the State Bank of India and Flipkart.

Many of the questions in the middle packs work by listing a cluster of well-known household brands, from soap and mayonnaise to whisky and pet food, and asking which single parent company sits above them all, which is often a surprise. Others give a slogan or a mascot and ask whose it is, or describe a company at its beginning, a garage, a market stall, a mail-order catalogue, a saddle-maker's workshop, and ask what it grew into. The India pack covers the big diversified houses and the firms, in software, telecoms, cars, banking, dairy and online retail, that dominate the country's corporate landscape.

The wrong answers are always other companies or brands of the same kind, so a good guess is easily checked. Around a quarter of the questions carry a neutral photograph, a trading floor, an exchange, a banknote, coins, a container ship, that fits any of the four options and so gives nothing away, since the answer can never be read off a picture of a stock exchange. The people who built these firms are covered in the next quiz, Entrepreneurs and Business Leaders; here the answer is always the company, the brand or the deal, and this quiz tests knowledge rather than logo recognition, which belongs to the Guess and Identify set. Ownership, dates and origins have been checked against standard reference works and were current in early 2026.